Our Story

Elite Styles is back, and we are bringing generations of craft with us.

Swatika, Shuchita, and Smrita Jain, are proud to revive Elite Styles through a fresh vision for upward, trendy, and distinct women of refined taste. Our curated collection of Indian and Indo-Western clothing and fashion blends the artistry of our heritage with the sensibilities of modern design. 

Each piece is thoughtfully chosen, celebrating the beauty of handcrafted traditions while embracing contemporary style for today’s discerning clientele. And the story behind it is what makes this brand feel so personal. 

The story of Elite Styles began in the 1940s, when our grandfather, Mr. Hoshiyar Chand Jain, opened a small atelier dedicated to creating bespoke, hand-crafted garments for gentlemen of distinction. His artistry was more than tailoring; it was a celebration of heritage, precision, and pride. Over time, his creations became sought after by diplomats, top industrialists, businessmen, esteemed gentry, and elite clientele from embassies across the world, each piece carrying the mark of timeless Indian craftsmanship. 

The legacy was lovingly carried forward by our father, Mr. Vijay Kumar Jain, who nurtured the atelier with the same devotion to detail and elegance. For decades, our family name became synonymous with refinement, trust, and the quiet luxury of garments made by hand. When he retired in 2004, the atelier closed its physical doors, but the spirit of the brand remained alive in our hearts.

Now, we are opening that door again, with purpose and excitement. This is more than fashion; it is a story of family, resilience, and revival. We invite you to be a part of our journey, to wear garments that carry decades of history, and to celebrate the timeless elegance of Indian craftsmanship.